Customer Onboarding Form – Website Health Check

Instructions

Please complete this form so that IPT has a better understanding of how your website is intended to support your business. IPT will use this information to guide it’s investigation and make the most relevant recommendations.

Website Purpose

• Prove you have a business through a web presence.
• Provide evidence of credibility by displaying knowledge and qualifications in your industry.
• Share or promote information for a cause or important issue.
• Sell products and services online through ecommerce.
• Promote a physical bricks-and-mortar business to sell products or services on location.
• Generate sales leads.
• Sell a recurring subscription.
• Provide access to a membership site.
• Build an email marketing list.

What is the main purpose your website serves for your business ? Choose all that apply.

Anticipated Traffic Source

• Organic - visitors follow a link from a search result.
• Direct - visitors type in the URL to your website directly in address bar.
• Landing Page - visitors click a link on an ad or a social media post.
• Referral - visitors click a link from a third party website.

How do you expect customers to come to your site ? Choose all that apply.

Desired Behaviour on Landing

• Read an article/view video
• Sign up to an email list
• Click a social media share button
• Click a social media follow button
• Go to a particular social media page
• Submit a contact form
• Buy a product or service

What do you most want a first time visitor to do on your site ? Choose one or more behaviours.

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